By Andrew Krukowski NetNewsCheck, April 14, 2010
With viewers finding more and more screens to move their attention toward, advertisers are quickly churning out ideas for getting their products in front of consumers.
SMS and MMS usage is higher than ever, we all know that. But just how huge and far-reaching the technology has become is still impressive nonetheless, and was the focus of a recent report published by Portio Research entitled; “Mobile Messaging Future 2010-2014.”
LinkMe Mobile January 20th, 2010
Last year we had some truly groundbreaking campaigns — and our partnership with Coty and Clear Channel was no exception. Joining our technology with the world’s largest fragrance company and the biggest global outdoor & mall advertising enterprise made for a perfect fit. We thought it would be interesting to test how mall shoppers responded to a link-enabled in-mall billboard — the first of its kind in the world. Using a hot, new campaign from Coty Prestige’s wildly popular Harajuku Lovers fragrance line created by pop star Gwen Stefani, we added an interactive “Call-To-Action” to their existing ad — i.e. Text in the upper right corner of the 4ft by 6ft in-mall displays asked passing shoppers to take a photo of the image with their mobile phones and send it to an email address to receive “A Free Sample!”
How The Computer In Your Pocket Is Changing Your Business
Posted by Dan Neumann and Allison Mooney of Ad Age 1.21.2010
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold? On our respective blogs, MobileBehavior and Organic have been tracking developments in mobile that will affect advertising in 2010 and beyond. From point-of-sale to out-of-home, here are the top five ways we see the device formerly known as a phone changing the game this year.
by Mark Walsh of Media Post
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, only $600 million is expected to come from in-app advertising, with the bulk derived from transactions, according to a new Gartner forecast.
By Chris Harnick January 13, 2010
Tekelec, a mobile messaging company, conducted a study that found SMS is reaching across all demographics and is now prevalent among older generations, not just young adults and teenagers.
Texting, what was once strictly an activity for the younger generation, has become trendy with adults over 45. Mobile is becoming more integrated into the everyday lives of consumers across continents and age groups.
“What’s most revealing to us is that 60 percent of over-45-year-olds – a demographic thought to be SMS laggards – say they’re just as likely to use SMS as they are to make voice calls,” said Ronald Cornelisse, senior manager of product marketing and mobile messaging at Tekelec, Amsterdam.
By Mickey Alam Khan January 4, 2010
The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us.
Marketers have only to look around this country and see the one thing that consumers today cannot be parted from: their mobile phone. And that device, as the decade wears on, will become the interface between consumer and society.
Are all stakeholders in this economy geared for the major changes down the road? Those who are prepared are already in some version of Mobile 2.0 with their marketing plans. Those who aren’t need some more validation before committing time, people and budget to adding mobile to the mix.
Of this all can be certain: mobile will democratize every institution just as the Internet did. It will enhance the value of marketing, content and commerce for some and cut the margins in others.
In other words, mobile will level the playing field, empowering consumers even more with information that shifts the balance of power even further away from the marketer.
How will this likely play out for marketers?
FCC Reboot YouTube Videos
National Association of Community Broadcasters
1. Mobile Coupons USA
