by Randy Hoffner, 01.27.2010 TV Technology
An article in the Business Section of the Dec. 25 issue of the Los Angeles Times, entitled, “Rabbit ears make comeback in digital TV era” was very interesting, and not simply because the Times has apparently adopted the European approach to headlines (capitalize only the first letter of the first word in the headline). The article heralds the fact that viewers in the Los Angeles area have discovered not only that off-air reception is free, but also, in the words of one interviewee, “Everyone who does it says that the picture quality is actually better than what you are getting through cable.”
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Excerpted from "Profitably Buying and Selling Broadcast Stations"
By Erwin Krasnow, John King and John Pelkey of Garvey Schubert Barer
It is important to understand the distinction between the station’s license and the station’s non-licensed assets.
January 20, 2010 by Kevin Goldberg CommLaw Blog – Fletcher, Heald & Hildreth, P.L.C.
With “Reboot.FCC.Gov”, FCC solicits public input to improve public interaction with agency
Depending on who you ask, 2010 may or may not be the start of a new decade. Depending on who answers, 2010 may or may not be the start of a new FCC. That’s because the FCC is relying on you (and you and you, the guy in the brown shoes reading this during his lunch break) to help decide on the direction in which the agency should be moving. They’ve labeled this process “Reboot.FCC.Gov” and, like all the kids are doing nowadays, they’ have not only set up a website at that domain, but also tied the whole thing together with the Blogging, and the Twittering and the Facebooking and the YouTubing (there’s a bunch of other social media connections as well, including, for some reason MySpace, in case the next big indie band wants to participate).
LinkMe Mobile January 20th, 2010
Last year we had some truly groundbreaking campaigns — and our partnership with Coty and Clear Channel was no exception. Joining our technology with the world’s largest fragrance company and the biggest global outdoor & mall advertising enterprise made for a perfect fit. We thought it would be interesting to test how mall shoppers responded to a link-enabled in-mall billboard — the first of its kind in the world. Using a hot, new campaign from Coty Prestige’s wildly popular Harajuku Lovers fragrance line created by pop star Gwen Stefani, we added an interactive “Call-To-Action” to their existing ad — i.e. Text in the upper right corner of the 4ft by 6ft in-mall displays asked passing shoppers to take a photo of the image with their mobile phones and send it to an email address to receive “A Free Sample!”
Low Power Television Stations are available in selected markets for lease, and, in some cases, for sale. All are fully built, operating and licensed. All leases are turnkey, meaning that one monthly fee covers all operating expenses if the station’s signal is delivered by satellite. Covered expenses include utilities, tower rent, downlink, insurance, repair, maintenance, 24/7 engineer on call, etc. .
MULTIPLE 10 Kilowatt AXCERA Diacrode Transmitters. Each transmitter is complete . All in Excellent condition, ready to be shipped. Currently located in Dallas, Texas. Price is $25,000.00 each plus shipping,or available for pickup.
Tubes are available.
For more information contact Howard at 361-585-0441
See website at: www.lptvsforlease.com
by Doug Lung, 01.27.2010 TV Technology
There were a lot of new companies at last month’s International CES in Las Vegas, often with small exhibits, displaying new products at the show.
Some of these were in the Open Mobile Video Coalition’s (OMVC) Mobile DTV TechZone. The small exhibit was completely packed with people interested in the products and technology on display. The exhibits covered consumer devices, equipment for broadcasters, and equipment and services for electronics manufacturers. Although Mobile DTV had been demonstrated at previous CES and NAB shows in Las Vegas, this was the first show where the ATSC mobile DTV A/153 standard adopted in October 2009 was demonstrated.
At least three things won’t be around at the National Association of Television Program Executives market and conference this year, and they’re all signs of the times: Disney — not exhibiting for the first time in years; CBS’ hit "The Big Bang Theory" — which, in the past, would have been launched into syndication by Warner Bros. at the event; and Oprah Winfrey, whose long-running show ends in 2011.
It’s a telling sign of the new consumer frugality
Jan 28, 2010 - Noreen O’Leary
In one of the most telling signs yet of new consumer frugality, annual coupon use is on the rise for the first time since 1992, according to Inmar, a promotion transaction settlement company. Coupon distribution last year hit the highest level recorded since Inmar began tracking trends in 1988.
Groups say plan would undermine local service
By John Eggerton — Broadcasting & Cable, January 28, 2010
The National Association of Broadcasters and the Association for Maximum Service Television are among the list of broadcasters saying thanks but no thanks to a proposal to remake their service into a low-power one using distributed transmitters so that stations could be packed closer together and spectrum freed for wireless broadband.
TVNewsCheck, Jan 19 2010
Last October, FCC broadband czar Blair Levin set off alarm bells throughout the TV broadcasting industry by floating the idea of shifting some spectrum from broadcasting to providers of wireless broadband access. Although TV stations would be compensated for any spectrum they gave up under the Levin scheme, the industry quickly made it clear that it wasn’t interested.
How The Computer In Your Pocket Is Changing Your Business
Posted by Dan Neumann and Allison Mooney of Ad Age 1.21.2010
Advertising is not what it was ten years ago. The past decade has seen the advent of social computing and mobile technology, two forces that changed the game forever. What will the future hold? On our respective blogs, MobileBehavior and Organic have been tracking developments in mobile that will affect advertising in 2010 and beyond. From point-of-sale to out-of-home, here are the top five ways we see the device formerly known as a phone changing the game this year.
by Mark Walsh of Media Post
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, only $600 million is expected to come from in-app advertising, with the bulk derived from transactions, according to a new Gartner forecast.
The Kaiser Family Foundation’s latest report on 8-18 media consumption habits find that they are using it for entertainment more than ever – an average 7 hours 38 minutes daily, and thanks to their ability to multitask, they are being typically being exposed to 10 hours and 45 minutes of media in one form or another. The heaviest users report mediocre to bad grades at school.
FCC Reboot YouTube Videos
National Association of Community Broadcasters
1. Mobile Coupons USA
